{"id":367,"date":"2026-10-13T17:49:00","date_gmt":"2026-10-13T15:49:00","guid":{"rendered":"https:\/\/deuslex.de\/?page_id=367"},"modified":"2026-10-13T18:20:02","modified_gmt":"2026-10-13T16:20:02","slug":"landingpage-oder-website","status":"publish","type":"page","link":"https:\/\/deuslex.de\/en\/landingpage-oder-website\/","title":{"rendered":"Landing page or website: What suits your offer?"},"content":{"rendered":"<section class=\"detailhero\">\n<a class=\"breadcrumb\" href=\"https:\/\/deuslex.de\/en\/webentwicklung\/\">\u2190 Web development<\/a>\n<p class=\"eyebrow\">DEUSLEX \/ DECISION GUIDE<\/p>\n<h1>Landing page or website: What suits your offer?<\/h1>\n<p class=\"lead\">A single page can explain a focused offer clearly. Several pages help when different services, audiences or topics need their own space. What matters is what your visitors should understand and do.<\/p>\n<a class=\"button dark\" href=\"https:\/\/deuslex.de\/en\/landingpage-pakete\/\">View landing page packages \u2197<\/a>\n<\/section>\n<section class=\"section detailgrid\">\n<div><p class=\"eyebrow\">ONE GOAL, ONE PATH<\/p><h2>When a landing page fits<\/h2><p>You want to introduce a specific service and guide visitors towards a project enquiry. The key questions can be answered on one connected page: Who is your offer for? What does it include? How does working together look? What is the next step?<\/p><p>A landing page can be a useful starting point. Short paths and a clear sequence make the content easier to read. A landing page can also be part of a larger website, such as a dedicated page for a particular offer.<\/p><\/div>\n<div class=\"scope\"><h3>A typical structure<\/h3><ul><li>Your offer and its intended audience<\/li><li>Services and relevant examples<\/li><li>The process and frequently asked questions<\/li><li>A clear path to an enquiry<\/li><\/ul><p>The sections you need depend on your content. More sections are not automatically better.<\/p><\/div>\n<\/section>\n<section class=\"section detailgrid\">\n<div><p class=\"eyebrow\">SEVERAL PATHS THROUGH YOUR CONTENT<\/p><h2>When several pages make sense<\/h2><p>If you want to explain different services in detail, address several audiences or publish new content regularly, your website often needs more space. Dedicated pages can make it easier to navigate and cover individual topics in greater depth.<\/p><p>For example, a consultancy with one clearly defined offer can often introduce it on a single page. A business with several distinct service areas and a regularly updated resource section is more likely to need a larger structure.<\/p><\/div>\n<div class=\"scope\"><h3>Questions about the page structure<\/h3><ul><li>Is there one main offer or several distinct services?<\/li><li>Do your visitors have similar or different questions?<\/li><li>How much content is actually available?<\/li><li>Who will maintain new text and images later?<\/li><\/ul><\/div>\n<\/section>\n<section class=\"section\">\n<p class=\"eyebrow\">SEPARATE SCOPE FROM TECHNOLOGY<\/p><h2>A landing page is not a particular system<\/h2>\n<p>\u201cLanding page\u201d describes a page's purpose. It can be built with custom HTML code or a content management system such as WordPress. The system is a separate decision.<\/p>\n<p>The DEUSLEX landing page packages include editable HTML, CSS and JavaScript files. A visual editor is not included. If you want to update content regularly through an interface yourself, we can discuss a suitable website solution as a separate project. A shop, booking system or customer portal is also not automatically included in a static landing page.<\/p>\n<p>A contact form needs a suitable destination for submissions. We clarify beforehand whether an existing solution can be integrated. Hosting, domain and publication are agreed separately.<\/p>\n<\/section>\n<section class=\"section detailgrid\">\n<div><p class=\"eyebrow\">PREPARATION<\/p><h2>Five details are enough to get started<\/h2><ol><li>What do you offer, and who is it for?<\/li><li>What should visitors do next?<\/li><li>What text, images and examples are available?<\/li><li>Which functions do you actually need?<\/li><li>Do you have a preferred deadline?<\/li><\/ol><p>These details help us review which structure and technical scope suit your project. If some things are still undecided, start by describing the goal.<\/p><\/div>\n<div class=\"scope\"><h3>Your next steps with DEUSLEX<\/h3><p>Our website offers the HTML packages Start, Business and Complete with three, six or nine content sections. Choosing a package starts the brief review. Scope, price and delivery date are agreed specifically for your project.<\/p><p>A project enquiry is not yet a binding order and does not trigger a payment.<\/p><a class=\"button dark\" href=\"https:\/\/deuslex.de\/en\/landingpage-pakete\/#deuslex-briefing\">Send a non-binding project enquiry \u2197<\/a><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u2190 Webentwicklung DEUSLEX \/ ENTSCHEIDUNGSHILFE Landingpage oder Website: Was passt zu deinem Angebot? Eine einzelne Seite kann ein klares Angebot gut erkl\u00e4ren. Mehrere Seiten helfen, wenn verschiedene Leistungen, Zielgruppen oder Inhalte ihren eigenen Platz brauchen. Entscheidend ist, was deine Besucher verstehen und tun sollen. Landingpage-Pakete ansehen \u2197 EIN ZIEL, EIN WEG Wann eine Landingpage passt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-367","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/pages\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":1,"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/pages\/367\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/pages\/367\/revisions\/368"}],"wp:attachment":[{"href":"https:\/\/deuslex.de\/en\/wp-json\/wp\/v2\/media?parent=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}